“We remain committed to growing all channels of our business, and will fuel our future growth by inspiring millions of truck owners to transform their trucks, Jeeps and off-road vehicles with the industry-leading brands we design, manufacture, and sell. “We’ve identified that the best way to reach and teach truck owners about our products and the benefits they provide is through a unified omni-channel approach in alignment with our valued wholesale and OEM partners,” said Ryan Herman, executive vice president of sales. This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep, and off-road accessories.” “Our journey and success continue today as RealTruck. “Over the years we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. “When we started the company nearly 20 years ago, we were a small manufacturer of truck bed covers with approximately 180 employees,” said Bill Reminder, founder, and chief executive officer. This, in turn, will benefit the company’s dealer and installer partners, it says. The company says that the name change reinforces its commitment to grow consumer awareness and interest in the truck accessories category and to continue to deliver exceptional value and experiences to consumers as truck owners’ preferences and purchase patterns evolve.
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